Our Story

  Yvonne (Yve) Alicea established Yve's Lingerie in 2006.  Her dream was to help clients find comfortable and flattering bras. After years of personally enduring neck and shoulder pain due to ill-fitting bras, she knew there was need for this type of boutique. 

Yve aspired to create a professional bra fitting boutique where women of all body types could come and receive a perfect fit in a friendly and compassionate atmosphere. To help her fulfill this vision, she sought the expertise of Gitti Kalkul, a renowned bra fitting specialist. As a former lingerie boutique owner, Gitti trained and mentored Yvonne by sharing her knowledge and expertise in the field.  

Located at Quarry Ponds Shopping Center in Granite Bay, CA, the boutique's design features large, well-lit fitting rooms and a comfortable sitting area.  It is the perfect environment for a relaxed, stress-free shopping experience with a wide range of renowned North American and European manufacturers known for their excellence in fabric quality and design. These brands include Prima Donna, Marie Jo, Antinea, Antigel, Conturelle, Anita, Simone Perele, Elomi, Freya, and many more.
 

Yve's Lingerie has developed a very loyal following. Dedicated to providing impeccable client service and exceptional fittings, they continually earn praise from clients and industry insiders.  Yve’s Lingerie also offers an extensive range of lingerie, supportive shapewear, nursing bras, pajamas, and louge wear. Over the years they have been featured in numerous articles, TV shows, and received the "Best Reference Shop Award” from Intima Magazine.

Yve's Lingerie is also very proud of their relationship with area physical therapists, plastics surgeons, obstetricians, and lactation consultants who recommend them for their fitting expertise.
 

Our Philosophy:

Yve's philosophy is to assure that her clients are perfectly fitted in a bra that compliments their desires, style, and figure. A proper fit is key to comfort, confidence, and good health.